Products Carrefour
With its customers needs in mind, Carrefour decided in 1985 to replace its "produits libres", generic product line created in 1976, with an own-brand line, which is produced for the most part by small- and medium-sized businesses and manufacturers.
Today, Carrefour sells over 2,000 products that meet very strict specifications with regard to their price/quality ratio, taste, authenticity, food safety, traceability and innovation.
Carrefour also sells 5,000 non-food products under its own brand names.
Outside laboratories conduct quality audits of our non-food products at various stages in their production to make sure they meet our specifications. Firstline
Since 1987, the Firstline brand name has offered a wide range of household appliances and video, sound, TV and photographic equipment at the best possible price quality ratio. Strict specifications are established and products are tested to ensure their technological reliability.
The products ease of use and attractive designs give them wide appeal, and ongoing inspections ensure a consistent level of quality. TEX
Since 1982, Carrefour's Tex clothing label has been presenting collections that emphasize quality.
Products include houshold linens, infant's and children's clothing and accessories, and contemporary lines of men's and women's clothing. Tex offers our customers top-quality products at discount prices. Technical specifications for the line are drafted by designers and approved by Carrefour's Quality Assurance Department. Filiere Qualite Carrefour (Quality Way Products)
Chain label signifies the existence of a lasting partnership guaranteeing products that meet a specified level of quality at each stage in their life.
Type, origin and traceability are the Quality Supply Chain principles, which apply to the following sectors:
Cheese
Meat
Fruit and vegetables
Fish and seafood. Topbike
Topbike makes three lines of bicycle:
- The practical "100" line, for everyday use, offers the best possible quality for the lowest catalogue prices;
- The "500" line provides bikers with a higher level of performance;
- The state-of-the-art, constantly updated "900" line offers top performance for the serious biker. These bicycles represent the finest products on the two-wheeler market. Destination Saveurs
This brand, launched in 1998, is the first complete Carrefour brand dedicated to exotic, foreign products. The line consists of more than 200 items, designed to introduce shoppers to the typical cuisines of countries from around the world: China, Germany, the West Indies, Spain, Greece, India, Italy, Morocco, Mexico, Portugal, Switzerland, United Kingdom, the United States and more.
Destinations Saveurs products are distributed in Carrefour, Champion and other stores. Reflets de France
This line, introduced in 1996, has established itself as a mass-market distribution brand that upholds the gastronomic traditions of the various regions of France.
Reflets de France products are distributed in France in all of the group's stores, such as Carrefour, Champion, Shopi and Huit a 8. Versions of the line are gradually being spun off in other countries including Belgium, Spain (under the Nuestra Tierra brand) and Italy (under the Tierre d'Italia brand). Carrefour Bio
Introduced in 1997, Carrefour's organic line now offers 130 products in its fresh food, grocery and frozen food aisles.
All products in the Carrefour organic line are inspected and certified by the independent certification organization ECOCERT, and must meet organic farming specifications (no chemical fertilizers, no synthetic pesticides).
Everyone who works with Carrefour to produce its organic line makes a long-term commitment to adhere to demanding production control and product tracking specifications. Regular inspections are conducted at every stage of the manufacturing process, up to and including inspections of the finished product. |
