Freedom

We respect our customers’ freedom of choice through the variety of our store formats and the diversity of the products and brands we sell.

We further enhance this freedom by providing thorough, objective information.

We give consumers the freedom to buy at prices consistent with their purchasing power.

We provide the largest possible number of people with the opportunity to purchase consumer goods.

We empower all our employees to take initiative and give them the freedom to act as entrepreneurs.

Responsibility

We fully accept the consequences of our actions on customers, our company and employees, institutions and the environment.

Sharing

We leverage our expertise and strengths to create value, which is shared among customers, employees, shareholders, partners and suppliers.

Respect

We respect our employees, suppliers and customers. We listen to them and accept their differences. Wherever we do business, we understand and respect the lifestyles, practices, cultures and interests of all our stakeholders. We respect our employees, suppliers and customers. We listen to them and accept their differences. Wherever we do business, we understand and respect the lifestyles, practices, cultures and interests of all our stakeholders.

Integrity

We respect our commitments and keep our word. We deal honestly with customers, employees and suppliers.
We demonstrate this integrity both individually, as employees, and collectively, as an enterprise.

Solidarity

In the countries, cities, and neighbourhoods where we do business, we help to develop the localeconomy, create jobs, provide training and fight exclusion. We apply fair trade practices by promoting the sharing of value.We also express solidarity within our Group, regardless of our profession, function or banner.

Progress