Quality Way Products

Quality way products are the result of the co-operation between the Carrefour Group and selected producers who are committed to strictly observe the Carrefour code of quality to the letter.

The aim of the co-operation is to jointly develop and offer customers healthy, genuine and safe products.

The products receive the Quality Way seal, which guarantees quality and safety for the consumer, from the first stages of production to the retailers’ shelves.

The creator of the Quality Way certification procedure is Gabriele Binetti, who came up with the idea in France in 1992, and went on to create this successful range of products.

Today, there are hundreds of products worldwide carrying the Quality Way seal.

The aim in Cyprus is to create a wide range of fresh products bearing the Quality Way seal because these products reflect the Cypriot consumers’ taste profile since they are found on every Cypriot table.